Creator of PUREÉ · expert guarantor of the brand
Filip Bartoška
The person behind the fruit flavour, development and practical use of the brand
Filip is behind the creation of PUREÉ and the brand's professional direction. He combines experience in developing fruit products with an understanding of how flavours need to perform reliably in drinks, food service and production.
The story and expertise behind PUREÉ
The brand grew out of Filip's work with fruit flavour, product development and the needs of real businesses.
When creating recipes, he starts with the character of the fruit and how the finished product needs to behave during further processing. A drink concentrate has different requirements from a heat-stable fruit paste for baking, while products for ice cream, desserts and sauces have different requirements again.
This experience forms the professional foundation of PUREÉ and its product direction.
Independent product-development expertise
Alongside PUREÉ, Filip also has experience in developing other product solutions for production, food service, patisserie, drinks and retail.
Heat-stable fruit paste
Development of a fruit paste that retains the required flavour, texture and stability during heat processing. It is intended primarily for bakery, patisserie and professional production.
Sauces and dressings
Creation of fruit-based, well-balanced solutions for sweet and savoury applications, with an emphasis on consistency, portioning and pairing with other ingredients.
Ice creams and sorbets
Development of fruit bases for ice creams and sorbets that retain a clean fruit flavour, the right intensity and suitable behaviour during freezing.
Concentrates and drinks
Development of drink concentrates for lemonades, mixed drinks and seasonal menus. Easy preparation, repeatable results and a clear flavour are essential.
Cakes and desserts
Working with fruit components for creams, fillings, toppings, layered desserts and other patisserie applications where flavour, appearance and the stability of the finished product come together.
Developing PUREÉ flavours
Creating and refining PUREÉ fruit flavours so that they are natural, clearly distinct from one another and versatile enough for professional and home use.
His approach to development
Flavour profile
A natural, clearly recognisable fruit flavour is the foundation. During development, Filip monitors its intensity, balance and behaviour in combination with the other components of the finished product.
Technical performance
A recipe must cope with the conditions of its specific use. Stability during mixing, chilling, freezing, baking or storage is decisive.
Practical use
The finished product should be clear for the team, easy to portion and reliable to prepare repeatedly. Development therefore always considers the pace and conditions of a real operation.
Would you like to add PUREÉ to your menu?
Tell the PUREÉ team about your business. After reviewing the information, we will recommend suitable flavours and the next step.